Why Your Business Can't Afford to Ignore Video Marketing in 2025
Why Video Marketing Still Works in 2025 — And What Wessex Dental Got Right
Want to reach more of the right people this year? One strategy still outperforms the rest: video marketing.
In 2025, attention is harder to earn—and even harder to keep. But video continues to deliver. Done right, it doesn’t just look good. It builds trust, boosts search visibility, and drives conversions.
Why Video Still Matters in 2025
Video content ticks every box:
- It stops the scroll on social
- It increases website engagement
- It improves SEO rankings
- It helps people understand and remember your message
That’s why more businesses are using video as a core part of their marketing strategy—not just a one-off promo.
Case Study: Wessex Dental Specialists & Bupa
Wessex Dental Specialists recently worked with Creation DMC™, a video agency based in Portsmouth, to create a marketing video that would introduce their practice to new patients.
The Goal
Help people see the experience before they book.
The Approach
We filmed their team in action, used aerial footage to show off the facilities, and added clear messaging that reflected their care and professionalism.
The Result
- A highly watchable video under 90 seconds
- Improved trust from first-time visitors
- A versatile piece of content for their website, YouTube and socials
This is how you use video as more than a visual—you turn it into a sales asset.
What Kind of Videos Work in 2025?
Here are a few formats that consistently drive results:
- Short explainer videos
- Google Business Profile walk-throughs
- Customer testimonial interviews
- Behind-the-scenes brand stories
- Educational content tied to your niche
Each one adds a new digital touchpoint—a moment that moves someone closer to choosing you over a competitor.
How to Get Started
- Define your audience and objective
- Choose one clear message
- Work with a professional video production agency
At Creation DMC, we help businesses across Hampshire and the South Coast turn one shoot day into 90 days of content—optimised for Google, YouTube, LinkedIn and more.
Ready to Make Video Work for Your Business in 2025?
Get in touch for a free discovery call.
Contact Us
Call Creation on 023 9421 7300 or email us at hi@creationdmc.com Explore our Instagram to see our recent work.