Privacy Policy

Contact details

Company: Creation DMC

Website: https://creationdmc.com

Email: hi@creationdmc.com 

Media

If you or your subjects upload images or video to our website or share footage with us, please be aware that some file formats carry embedded metadata such as location data (EXIF GPS). We recommend checking that any location data has been stripped from images and footage before it’s shared with us or published, particularly for client shoots where privacy or security is a consideration. Visitors to our website can potentially download and extract any location data left in published images or files.

Embedded content from other websites

Our website may include embedded content, for example video reels hosted on platforms such as Vimeo or YouTube. Embedded content from other websites behaves in exactly the same way as if you had visited that other website directly.

These platforms may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content, including tracking your interaction if you have an account and are logged in to that platform. We recommend reviewing the relevant platform’s own privacy policy for details of what they collect.

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

• Names and contact details
• Occupation
• Payment details (including card or bank information for transfers and direct debits)
• Transaction data (including details about payments to and from you and details of products and services you have purchased)
• Usage data (including information about how you interact with and use our website, products and services)
• Information relating to compliments or complaints
• Video recordings
• Audio recordings (eg calls)
• Records of meetings and decisions
• Website user information

We collect or use the following personal information for the operation of client or customer accounts:

• Names and contact details
• Purchase or service history
• Account information, including registration details
• Information used for security purposes
• Marketing preferences

We collect or use the following personal information for information updates or marketing purposes:

• Names and contact details
• Profile information
• Marketing preferences
• Purchase or account history
• Website and app user journey information

We collect or use the following personal information for research or archiving purposes:

• Names and contact details

We collect or use the following personal information to comply with legal requirements:

• Name
• Contact information
• Any other personal information required to comply with legal obligations
• Safeguarding information

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details
• Payment details
• Account information
• Purchase or service history
• Relevant information from previous investigations
• Customer or client accounts and records
• Financial transaction information
• Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
• Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Your right to erasure – You have the right to ask us to delete your personal information.
• Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information.
• Your right to object to processing – You have the right to object to the processing of your personal data.
• Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

For providing and improving products and services for clients:

• Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. You do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • Deliver services to an appropriate standard
  • Communicate efficiently with clients and respond to enquiries
  • Deliver contracted services accurately and on time
  • Improve the quality, relevance, and effectiveness of our services
  • Maintain business records and manage ongoing professional relationships

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

For the operation of client or customer accounts:

• Consent
• Contract

(As defined above.)

For information updates or marketing purposes:

• Consent
• Contract
• Legitimate interests – our legitimate interests are:
  • Maintain professional relationships
  • Inform existing and potential clients about services that may be of genuine interest
  • Support the sustainable operation of our business
  • Share updates about our services, availability, or changes relevant to existing clients

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

For research or archiving purposes:

• Consent
• Contract
• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

To comply with legal requirements:

• Consent
• Contract
• Legal obligation

For dealing with queries, complaints or claims:

• Consent
• Contract
• Legal obligation

Where we get personal information from

• Directly from you
• Publicly available sources
• Market research organisations
• Providers of marketing lists and other personal information
• Suppliers and service providers

How long we keep information

We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, including the provision of services, compliance with legal and accounting obligations, and the establishment or defence of legal claims.

We regularly review the personal information we hold and delete or anonymise data that is no longer required. Information that is no longer relevant, accurate, or necessary for our business operations is securely removed.

Where retention periods are required by law or regulation, we retain personal information for the minimum period required. Once retention is no longer justified, personal information is securely deleted or anonymised.

Who we share information with

• Professional or legal advisors
• Organisations we’re legally obliged to share personal information with
• Professional consultants

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint