‘Skills for Success Days’ Unloc with Palo Alto and Verizon

Case Study: Creation DMC's Video Production for Palo Alto Networks’ Skills for Success Days in Partnership with Unloc and Verizon Business

Client: Unloc in collaboration with Palo Alto Networks and Verizon Business
Industry: Cybersecurity & Technology
Project: Skills for Success Days Video Production
Company: Creation DMC

Introduction

In partnership with Unloc and the Changemaker Alliance member, Verizon Business, Palo Alto Networks organised the Skills for Success Days—an innovative programme designed to introduce young people to the wide-ranging career opportunities in the cybersecurity and technology sectors. The event was all about breaking down common misconceptions about hackers, offering insights into real-world cybersecurity challenges, and providing a platform for young students to hear directly from professionals working in the field.

Unloc and Palo Alto Networks approached Creation DMC to create a dynamic video that would capture the essence of these events and showcase the diverse experiences offered to students. The video needed to reflect the forward-thinking, tech-focused nature of the programme and appeal to a broad audience including young people, educators, and corporate partners.

The Challenge

The Skills for Success Days involved a packed schedule of interactive activities, including myth-busting discussions about hackers, case study analysis, and direct engagement with industry volunteers. The event culminated in student presentations on how they would tackle potential cyber attacks in their school communities. The challenge was to produce a video that highlighted the excitement and energy of the day while ensuring the focus on the learning and career development aspects wasn’t lost.

Additionally, the video had to showcase the involvement of both Palo Alto Networks and Verizon Business as key partners, ensuring their roles in supporting youth education and career exploration were clearly communicated.

Our Approach

Purpose & Pre-Production:

  • The goal of the video was to highlight the hands-on, collaborative learning environment that the Skills for Success Days offered. We aimed to capture the students’ engagement with the event activities and their interactions with the professionals from Palo Alto Networks and Verizon Business.
  • In the planning stages, we worked closely with Unloc to ensure that the key messages were clear: cybersecurity is a diverse and accessible field, and events like this are crucial in helping young people explore their career options.

On-Site Filming:

  • To fully capture the energy of the day, we filmed students participating in various activities such as case study sessions, discussions with industry professionals, and their final presentations. We focused on the students’ hands-on experience, highlighting the progression of their understanding from the start of the day to the final moments when they shared their solutions to real-world cyber threats.
  • Interviews with volunteers from Palo Alto Networks and Verizon Business were incorporated to add an insider perspective on the tech industry and showcase their personal career journeys, offering inspiration to the young participants.

Creative Execution:

  • We used a dynamic editing style to reflect the fast-paced, tech-centric nature of the event, with quick transitions and vibrant motion graphics. This helped to keep the content visually engaging, while also emphasizing the forward-thinking, innovative aspects of the cybersecurity industry.
  • The video’s soundtrack was chosen to complement the high-energy nature of the event, maintaining a sense of excitement and progress throughout.

Challenges and Solutions:

  • One of the challenges was ensuring the balance between showcasing the interactive, fun nature of the day and communicating the serious educational outcomes of the programme. By blending candid footage of students in action with interview snippets and key soundbites, we were able to maintain this balance and keep the focus on both learning and engagement.

Results

  • Engaging and Informative: The final video effectively captured the excitement and depth of the Skills for Success Days programme. The fast-paced editing and interactive footage drew viewers in, while the interviews and case studies provided clear insights into the valuable skills and knowledge students gained from the event.

  • Boosted Awareness: The video helped Unloc and its partners, Palo Alto Networks and Verizon Business, raise awareness about their commitment to empowering young people in the tech and cybersecurity sectors. It was shared across social media and websites, helping to inspire more students to consider careers in these industries.

  • Positive Feedback: The video received excellent feedback from Unloc, Palo Alto Networks, and Verizon Business, all of whom praised the way the video managed to capture the energy and essence of the event while also communicating its educational importance. It has since been used as a key promotional asset for future events and initiatives.

Conclusion

Creation DMC successfully partnered with Unloc, Palo Alto Networks, and Verizon Business to deliver a vibrant, engaging video that highlighted the significance of the Skills for Success Days programme. By capturing the energy of the event and focusing on the impact it had on students’ career exploration, the video helped promote the value of initiatives like this in shaping the next generation of tech professionals.

For more information on how Creation DMC can help bring your next project to life, contact us at hi@creationdmc.com Explore our Instagram to see our recent work.

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