South Coast Fencing
Case Study: Creation DMC's Video Production for South Coast Fencing
Client: South Coast Fencing
Industry: Residential & Commercial Fencing
Project: Promotional Video Campaign
Company: Creation DMC
Introduction
South Coast Fencing, a family-founded company offering high-quality fencing solutions, partnered with Creation DMC to produce a promotional video that would showcase their services, expertise, and commitment to quality. They aimed to highlight both residential and commercial projects while also communicating the craftsmanship and values that define their team. To achieve this, South Coast Fencing desired a dynamic, engaging video that incorporated aerial drone footage and multiple site locations.
Creation DMC worked closely with South Coast Fencing to bring their vision to life, combining on-the-ground team shots with aerial perspectives to capture the scope and quality of their work.
The Challenge
The primary challenge was to create a promotional video that would convey South Coast Fencing’s range of services, the expertise of their team, and the care they put into each project. We needed to integrate multiple site visits, show varied fencing projects, and use drone videography to give viewers an immersive experience. Achieving this balance while keeping the production seamless and engaging required strategic planning and collaboration with the South Coast Fencing team.
Our Approach
Purpose & Planning:
To start, we held a discovery meeting with South Coast Fencing to clearly understand their objectives, including showcasing their range of fencing solutions, craftsmanship, and dedication to detail. They wanted to emphasise their family-founded roots and commitment to quality.
Our team mapped out a creative direction that included drone shots, site visits, and team interviews to capture South Coast Fencing’s brand message authentically.
Location Scouting & Filming:
We scouted multiple locations to represent both residential and commercial fencing installations, as well as custom design work. After a thorough selection process, we settled on three optimal locations that highlighted the diversity of South Coast Fencing’s projects.
A drone team was then brought in to capture stunning aerial shots, providing a unique view of the work sites and emphasising the scale of each project. We coordinated closely with the South Coast Fencing team to align drone shots with on-site activities for a smooth production.
On-site Filming & Interviews:
- Our team captured South Coast Fencing’s team in action, focusing on their attention to detail and expertise. We filmed interviews with team members, offering insights into their work ethic and what sets them apart in the industry. This allowed us to convey a personal, authentic side to the brand while also showcasing their technical skills.
Creative Execution:
- In the editing process, we combined drone shots with footage from each location to create a dynamic flow that showcased the projects’ scale and quality. We added South Coast Fencing’s branding and messaging to reinforce their brand identity and highlight their commitment to excellence.
Challenges and Solutions:
- Coordinating multiple on-site filming days with drone schedules was a logistical challenge. Our team addressed this by maintaining close communication with South Coast Fencing, allowing us to adapt quickly and ensure a smooth filming process.
- Another challenge was to capture the family-owned and humble origins of the company while keeping the video professional and focused on their work quality. Through team interviews and thoughtful storytelling, we achieved this balance.
Results
High Engagement: The final video received positive feedback from South Coast Fencing’s audience, effectively showcasing their range of services and their team’s dedication to quality.
Increased Brand Awareness: The video has been widely shared on social media, boosting brand awareness and positioning South Coast Fencing as a trusted local expert in fencing solutions.
Client Satisfaction: South Coast Fencing expressed their satisfaction with the video, noting that it exceeded their expectations and successfully communicated their brand values and expertise. The promotional video has since become a valuable asset for their marketing efforts.
Conclusion
This project was a rewarding collaboration with South Coast Fencing, resulting in a visually compelling promotional video that showcased their dedication to quality and attention to detail. Through the combination of drone videography, diverse site visits, and team interviews, Creation DMC was able to effectively highlight the craftsmanship and professionalism of South Coast Fencing. The video has since played an important role in elevating their brand presence and attracting new clients.
Client Testimonial:
"Very pleased with the high level of professionalism and knowledge from Team Creation. Our end product is amazing. And his film that he produced of our company was First Class and second to none."
— Nicholas Penny, Supply and Manufacturing Manager, South Coast Fencing
Contact Us
For more information on how Creation DMC can bring your next project to life, contact us on 023 9421 7300 or email us at hi@creationdmc.com Explore our Instagram to see our recent work.