Entrust Rides x Creation DMC
When trust is everything, every frame has to earn it.
KEY POINTS
- Client: Entrust Rides
- Job Type: Brand film production
- Location: Entrust Rides Headquarters, Portsmouth
- Additional Services: Drone videography, team interviews, fleet and facilities filming
- Team Featured: 25+ staff members including drivers, transport supervisors and owners
- Fleet: 30+ specialist accessibility vehicles
- Deliverables: Brand film for website and social media
- Use Case: Trust building, parent facing marketing, brand awareness and culture showcase
THE CHALLENGE
Entrust Rides does something that requires an extraordinary level of trust. They transport vulnerable children, young people and adults with complex needs to schools, medical appointments and essential services across Portsmouth and Hampshire. Their passengers are often disengaged, anxious or dealing with significant challenges. Their families are placing something irreplaceable in their hands every single day.
For a business like that, a polished marketing video is not enough. Parents researching transport options for a child with special needs are not looking for a glossy brand reel. They are looking for evidence. Evidence that the people driving their child to school every morning are skilled, caring, patient and genuinely trustworthy.
The brief was to create a brand film that showed exactly that. Not just what Entrust Rides does, but who they are. Their values, their culture, the detail and care that goes into every single journey. A video that made a parent watching feel not just reassured, but completely confident.
THE PLAN
We spent a full production day at the Entrust Rides headquarters, getting under the skin of an operation that is far more extensive than most people realise.
With a fleet of over 30 specialist accessibility vehicles, an on-site repair and maintenance facility that keeps every vehicle roadworthy and safe, and a team of more than 25 drivers and transport supervisors trained to handle complex behaviours calmly and without physical intervention, Entrust Rides is not a taxi company with a few adapted vehicles. It is a full scale specialist transport operation built around the needs of some of the most vulnerable people in the community.
We filmed all of it. The fleet. The on-site vehicle maintenance and safety checks that ensure every bus on the road meets the highest possible standard before it carries a single passenger. The accessibility equipment, the ramps, the securing systems, all certified by the Blue Lamp Trust. The team going about their work with the kind of quiet, unhurried professionalism that says everything about how seriously they take what they do.
We sat down with the owners and key team members for interviews, drawing out the human side of the business. Why they do what they do. What it means to them to get a child with complex needs safely to school every morning. What families can expect when they trust Entrust Rides with someone they love.
To capture the full scale of the operation we took to the air, using drone footage to show the extent of the fleet and facilities in a way that ground-level cameras simply cannot. Seeing thirty plus specialist vehicles lined up and ready for deployment communicates capability and scale instantly. It is the kind of shot that makes a parent think: these people are serious about what they do.
Throughout the shoot every creative decision was made with the audience in mind. Parents of children with special needs. Local authorities and commissioners. Healthcare providers. People who need to know, before they ever pick up the phone, that Entrust Rides can be trusted completely.
THE RESULTS
The finished brand film gave Entrust Rides something they had never had before. A professional, compelling and deeply human piece of content that showed the world exactly who they are and why they are trusted by families, care homes, healthcare providers and Portsmouth City Council alike.
For a business where reputation and trust are everything, a brand film that communicates both with clarity and warmth is not a marketing exercise. It is a fundamental business tool. Every parent who watches it and thinks “I would trust these people with my child” is a family that does not need to be convinced any further.
That is what great brand filmmaking does. It closes the gap between a business that deserves to be trusted and an audience that needs to feel it.
CLIENT QUOTE
“We had the absolute pleasure of working with this amazing team for our Entrust video, and I honestly couldn’t be happier. They went above and beyond from the very beginning, working so hard, coming back as many times as we needed, and making every change we asked for with so much patience and kindness. The quality of the final video is truly extraordinary, far better than I ever imagined. Their professionalism, creativity, and the way they treated us made the whole experience so easy and enjoyable. They are genuinely wonderful people to work with and I would use them again without a second thought. Highly, highly recommended.”
Marius & Alina, Owners, Entrust Rides