Earthborn Kings x Creation DMC
Bringing a post-apocalyptic world to life in the heart of the Hampshire countryside.
KEY POINTS
- Client: Earthborn Kings
- Video Title: Wastelander (Official Music Video)
- Job Type: Music video production, special effects & post production
- Location: On location, farm & silo, Hampshire
- Mixed & Mastered by: Oliver Shillito
- Additional Services: Make up, special effects, custom wardrobe design & build
- Deliverables: Full length official music video for YouTube & social media edits for pre-release campaign
- Use Case: YouTube release, social media marketing & band promotion
THE CHALLENGE
Earthborn Kings had a vision for Wastelander that was bigger than a standard music video shoot. They wanted a world. Something gritty, raw and completely immersive that matched the weight of the track and gave their audience something to get lost in. That meant finding the right location, building the right look from scratch, and executing it all with the precision of a film production rather than a weekend band shoot.
The brief called for a post-apocalyptic aesthetic that felt genuinely believable, not cheap or thrown together. Every element, from the costumes to the make up to the environment, needed to tell the same story. And it all had to be delivered on time for a coordinated YouTube release with supporting social content to build momentum in the lead up.
THE PLAN
We started with the world before we started with the camera. Location scouting led us to a working farm with a rough, gritty silo that gave us exactly the kind of industrial decay the track demanded. No sets, no green screen. Real textures, real light, real atmosphere.
From there we built the production around the location. Custom wardrobe was designed and built specifically for the video, every piece considered to sit within the Wastelander world rather than simply dress the band. Make up and special effects were handled in house, creating looks that were striking on camera and held up throughout a full shoot day in a working farm environment.
On shoot day Creation DMC led the production from the front, keeping Earthborn Kings heavily involved throughout. Music videos work best when the artist is part of the creative process, not just in front of the lens, and that collaboration shaped every decision made on the day.
In post production the edit was built to match the energy and tone of the track, with Oliver Shillito handling the final mix and master to ensure the audio hit as hard as the visuals. Alongside the full length YouTube cut we delivered a series of social edits to roll out in the weeks before release, building anticipation and giving the band content to drive traffic ahead of the drop.
THE RESULTS
Wastelander landed exactly as it should. A fully realised visual world that matched the ambition of the track and gave Earthborn Kings a flagship piece of content to represent the band. The YouTube release was supported by a social campaign that gave the band momentum before the video even went live, turning a single release into a proper event.
From concept to post production, every element came together to deliver something the band were genuinely proud of. That is always the goal.
CLIENT QUOTE
“Creation DMC absolutely smashed our music video. From concept to shooting to post production, Klay kept us heavily involved throughout the process, putting in as much work needed to achieve the best for us. Exactly what we wanted. Would recommend to anyone, an absolute professional!”